The NBA is obsessed with all-stars, deifying singular players and showering them with multimillion dollar sneaker deals. But the WNBA never forgets that championships are won not by great individuals, but by great teams. That’s why this Wheaties box features everyone – including the bench players, coaches, and front office.
e also decided to put a spin on merchandise promotions. When you try to buy a player's jersey at a WNBA pop-up store, we surprise you by handing over the whole starting line-up. For a limited time only, of course.