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The NBA is obsessed with all-stars, deifying singular players and showering them with multimillion dollar sneaker deals. But the WNBA never forgets that championships are won not by great individuals, but by great teams. That’s why this Wheaties box features everyone – including the bench players, coaches, and front office.

 


 

 

 

e also decided to put a spin on merchandise promotions. When you try to buy a player's jersey at a WNBA pop-up store, we surprise you by handing over the whole starting line-up. For a limited time only, of course.

  Smarter basketball attracts smarter fans - people who want more than just the standard play-by-play and color commentary. These Periscope events use social media to bring fans inside the huddle during games, where they can listen and comment as the coach calls plays and talks strategy. Likewise, we're also letting fans inside the film room during practice, where they can ask real questions, and even help craft new plays.

 

Smarter basketball attracts smarter fans - people who want more than just the standard play-by-play and color commentary. These Periscope events use social media to bring fans inside the huddle during games, where they can listen and comment as the coach calls plays and talks strategy. Likewise, we're also letting fans inside the film room during practice, where they can ask real questions, and even help craft new plays.

  And finally, we've taken to Instagram and Vine with a new kind of highlight reel. Here, we're putting the spotlight on the smartest plays of the game, including assists, box-outs, and other unsung moments of greatness.    

 

And finally, we've taken to Instagram and Vine with a new kind of highlight reel. Here, we're putting the spotlight on the smartest plays of the game, including assists, box-outs, and other unsung moments of greatness.